No h American marketiBy and co e production company Dolphin E e ainme , Inc. has announced the acquisition f espo s, gamiBy and e e ainme agency B/ .
B/ will perate as a d ision f Dolphin E e ainme ’s subsidiary, PR firm 42West, with the agency’s Presi , Dean Ben r, and ManagiBy Pa ner, Shawna ynch, appoi ed as Co-presi s.
Financial tails f the acquisition have yet to be disclosed.
Dean Ben r and Shawna ynch, Related/
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Bill O’Dowd, the CEO f Dolphin E e ainme , spoke n the acquisition: “Vi gamers are celebrities in their wn right, and amoBy the most popular social media influencers in the world. We believe the ppo unities to cross-sell services with B/ will be numerous, as will be the possibilities to create riginal co e and l e eve s.
“Dean and Shawna are seasoned, well-respected e e ainme PR professionals who share ur collaborat e culture, and we couldn’t be more excited that they and the staff at B/ have joined the Dolphin family.”
Dolphin E e ainme provi s strategic PR and marketiBy services through its subsidiaries 42West, The Door and Shore Fire Media, to a number f brands in the film, television, music and hospitality industries. AccordiBy to O’Dowd, the acquisition will provi the Miami-based company with a gateway i o espo s, the last remainiBy ve ical f e e ainme for its media group.
“Dean and Shawna have built a business with vision and relevance that could not be more at home at 42West, ” ad d Amanda undberg, CEO f 42West. “I’m thrilled they have chosen to briBy B/ ’s valuable expe ise in gamiBy, espo s and consumer products to 42West. This latest addition to the Dolphin collect e f agencies will not nly benefit existiBy and new clie s but be a key step in ur creation f assets.”
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B/ (formerly Ben r/Helper Impact) specialises iprogrammede and product communications programmes for i eract e gamiBy, espo s, e e ainme co e and consumer product rganisations. Some f the agency’s past and prese espo s clie s inclu Immo als, Super eague GamiBy, Team iquid, and Tempo Storm. Moreover, B/ also represe s Amazon Studios, DC Un erse, and Warner Bros. Consumer Products, amoBy thers.
Dean Ben r comme ed: “It became immediately appare to Shawna and me that by joiniBy the Dolphin E e ainme Super Group f PR and marketiBy firms, we can really maximize ur curre clie relationships as well as provi a wealth f uniquely-curated services to prospect e clie s.
“We’ve always been aware f how domina 42West is in the e e ainme sector f public relations. It’s an honour to join Amanda and her team to be able to suppleme and d ersify the clie roster.”
Espo s Insi r says: Besi s providiBy marketiBy and PR services, Dolphin E e ainme also produces its wn movies, television and digital programmiBy. With Dolphin tappiBy i o the espo s industry, via its acquisition f BH/I, it could foreshadow future espo s plans. Neve heless, this acquisition alone streBythens the espo s ecosystem as a whole.