Partnerships & Sponsorships

A information to: Attire manufacturers in esports

For the world’s most established sportswear manufacturers — in addition to choose vogue homes — esports and gaming are actually very a lot on the agenda. It shouldn’t be stunning that attire manufacturers wish to stay future-proof by reaching a youthful demographic through aggressive gaming.

Over the past 12 months particularly, there have been quite a lot of non-endemic attire companies partnering with esports orgs to create a reputation on this new market, or certainly to increase present choices. There are additionally many smaller firms which are esports and gaming-first, which are rising together with the trade.

To maintain monitor of all of it, ESI has compiled a information of attire and vogue manufacturers in esports, that can assist you navigate the ever-growing assortment of companions.

Observe: Esports attire manufacturers are listed in alphabetical order. This checklist will probably be up to date periodically.

Adidas

Father or mother Firm: Adidas AG

Nation of Origin: Germany

Energetic in Esports Since: 2018

Esports Partnerships: Athletic attire large Adidas has discovered a brand new enviornment wherein to battle its infamous rival, PUMA. Esports activations embrace a sneaker collaboration with Crew Vitality, turning into a technical sponsor for Crew Heretics, in addition to attire supplier for North and GrowUP Esports. In 2019, Adidas partnered with its first particular person participant, Tyler ‘Ninja’ Blevins.

Most just lately, Adidas agreed a multi-year cope with G2 Esports to be the org’s sports activities attire supplier.

Armani Trade

Father or mother Firm: Giorgio Armani S.p.A.

Nation of Origin: Italy

Energetic in Esports Since: 2019

Esports Partnerships: Armani Trade signed Italian esports organisation Mkers as a world ambassador in 2019. Armani Trade is the principle jersey sponsor of Mkers with its emblem displayed prominently on the entrance.

Ateyo

Father or mother Firm: N/A

Nation of Origin: USA

Energetic in Esports Since: 2018

Esports Partnerships: Based by Rachel Feinberg and Breanne Harrison-Pollock, Ateyo was known as the “Nike of Esports” by Forbes when it first launched. Since then, the female-led attire line has partnered with Ladies of Esports, Crew Liquid, Fb Gaming, NZXT, and YouTube Gaming. The corporate is finest recognized for its oversised hoodies.

Champion

Father or mother Firm: Hanesbrands

Nation of Origin: USA

Energetic in Esports Since: 2019

Esports Partnerships: In 2019, Champion signed a one-year cope with North American organisation OpTic Gaming wherein the two events would work collectively “on a variety of tasks,” together with the creation of co-branded attire.

EsportsGear

Father or mother Firm: EsportsGear, LLC

Nation of Origin: USA

Energetic in Esports Since: 2018

Esports Partnerships: EsportsGear partnered with the Esports Awards in 2019. Different companions embrace U.S. Military Esports, Recreation Enviornment, Vanguard, and Crew Kungarna in addition to video games Ahead Assault and Bullet Power.

Emblem credit: Counter Logic Gaming & FILA

FILA

Father or mother Firm: Fila Korea, Ltd.

Nation of Origin: Based in Italy, at the moment primarily based in South Korea

Energetic in Esports Since: 2019

Esports Partnerships: FILA is the official attire companion of Counter Logic‘s Fortnite crew.

Avid gamers Attire

Father or mother Firm: Avid gamers Attire, Ltd.

Nation of Origin: UK

Energetic in Esports Since: 2013

Esports Partnerships: Avid gamers Attire presents official merchandise retail portals for groups together with Virtus.Professional, eQuality Gaming, Natus Vincere (Na’Vi), Myztro Gaming, MnM Gaming, Conquer Gaming, and Barrage Esports. Earlier companions embrace SK Gaming, which is now provided by We Are Nations. Avid gamers Attire additionally collaborated with CDL crew London Royal Ravens on a restricted capsule assortment.

Gucci

Father or mother Firm: N/A

Nation of Origin: Italy

Energetic in Esports Since: 2020

Esports Partnerships: Italian luxurious vogue model Gucci formally stepped into the world of esports in 2020 by means of a collaboration with British organisation Fnatic. Gucci unveiled a Fnatic-branded watch that shortly offered out — regardless of the £1,150 price ticket.

H4X

Father or mother Firm: Moniker, Inc.

Nation of Origin: Canada

Energetic in Esports Since: 2017

Esports Partnerships: H4X (pronounced ‘hacks’) is backed by BITKRAFT Ventures. It grew to become the official attire provider of a number of ESL One, Intel Excessive Masters and DreamHack occasions by means of 2018. It additionally grew to become an official attire companion of the Recreation Awards in 2018. Its merchandise will be present in not less than 49 Macy’s shops. The corporate additionally partnered with compLexity Gaming and recruited some high-profile model ambassadors: CS:GO participant Tarik ‘Tarik’ Celik, FIFA participant Mike LaBelle, Dota 2 participant Tal ‘Fly’ Aizik, and Name of Responsibility participant Ian ‘Crimsix’ Porter.

H&M Netherlands

Father or mother Firm: Hennes & Mauritz AB

Nation of Origin: Sweden

Energetic in Esports Since: 2020

Esports Partnerships: In 2020, H&M Netherlands entered right into a two-season sponsorship cope with the official Netherlands FIFA esports league eDivisie.

Kappa

Father or mother Firm: BasicNet S.p.A.

Nation of Origin: Italy

Energetic in Esports Since: 2019

Esports Partnerships: Legacy sports activities model Kappa entered esports in 2019 by partnering with Vexed Gaming, with whom it launched a limited-edition assortment. The next yr, Chinese language organisation Royal By no means Give Up (RNG) entered right into a Dota 2-specific partnership with Kappa. Since then, the Italian model has doubled down on its esports presence, forming strategic alliances with Diabolus, MAD Lions, Demise, ESL Premiership, Audacity Esports, London Esports, and Tundra.

Louis Vuitton

Father or mother Firm: LVMH Moët Hennessy Louis Vuitton (LVMH)

Nation of Origin: France

Energetic in Esports Since: 2019

Esports Partnerships: Louis Vuitton entered esports in 2019 when it partnered with Riot Video games to create a trophy journey case for the 2019 League of Legends World Championship. The activation continued LV’s custom of making one-of-a-kind trophy instances for different sporting occasions together with the FIFA World Cup and the Rugby World Cup.

As well as, Louis Vuitton’s Creative Director of Ladies’s collections, Nicolas Ghesquiere, designed distinctive champion skins and a capsule assortment in addition to digital gadgets for League of Legends.

New Period

Father or mother Firm: New Period Cap Co.

Nation of Origin: USA

Energetic in Esports Since: 2019

Esports Partnerships: Essendon Soccer Membership’s (Australian guidelines) esports crew Bombers added New Period as its official attire companion for the 2019 season of the Oceanic Professional League (OPL). The attire model offered headwear, a match-day uniform, and journey clothes for the crew to put on all through the aggressive season.

Nike

Father or mother Firm: N/A

Nation of Origin: USA

Energetic in Esports Since: 2018

Esports Partnerships: American sports activities and way of life attire large Nike has proved to be an lively sponsor within the esports enviornment. In 2018, Nike signed an endorsement cope with Jian ‘Uzi’ Zihao, a League of Legends participant for Chinese language organisation Royal By no means Give Up.

Since then, Nike China grew to become the official attire companion of the Chinese language League of Legends Professional League (LPL) and entered a multi-year cope with Brazilian esports organisation FURIA. As well as, Nike has change into the unique attire sponsor for SK Gaming and T1 and a collaboration companion with Vodafone Giants.

ONWEAR

Father or mother Firm: NPCG Gaming

Nation of Origin: China

Energetic in Esports Since: 2017

Esports Partnerships: Chinese language esports attire firm ONWEAR has an attire partnership with CIS organisation Syman Gaming, offering official crew jerseys for the 2019-2020 season. ONWEAR is the attire sponsor of a number of esports groups in Hong Kong, Macao, and Taiwan. It has additionally change into the companion of Korean organisation Crew SELECTED.

Outerstuff

Father or mother Firm: N/A

Nation of Origin: USA

Energetic in Esports Since: 2019

Esports Partnerships: Outerstuff, a producer of licensed youth-sports attire, partnered with Misfits Gaming in 2019 to create a world esports attire enterprise. The partnership features a new line of licensed attire for each Misfits Gaming and its Overwatch League franchise Florida Mayhem.

PUMA

Father or mother Firm: Puma SE

Nation of Origin: Germany

Energetic in Esports Since: 2019

Esports Partnerships: Athletic attire large PUMA has change into concerned in esports by means of partnerships with organisations Cloud9, Gen.G Esports, AGO Esports, ORDER, and Entropiq. PUMA’s esports lead Matt Shaw shared his insights and ongoing technique on the very first episode of Esports Insider’s podcast sequence, ESI Focus.

Raven

Father or mother Firm: Raven.gg, Ltd.

Nation of Origin: UK

Energetic in Esports Since: 2020

Esports Partnerships: Following a profitable $1.four million (£1.13m) seed funding spherical, Raven struck profitable attire offers with the Name of Responsibility League and a number of other groups, each grassroots and professional together with DarkZero, SpaceStation Gaming, Rogue, Tribe Gaming, SNG Esports, in addition to the British Esports Affiliation.

Sector Six Attire

Father or mother Firm: We Are Nations, Inc. (beforehand Infinite)

Nation of Origin: USA

Energetic in Esports Since: 2016

Esports Partnerships: Sector Six creates and sells merchandise for a variety of professional and newbie groups together with Zero Chill, Animocity, and Empire Gaming. Most just lately, the corporate partnered with ESE Leisure to deal with merchandise for K1ck Esports Membership.

The Smiley Firm

Father or mother Firm: N/A

Nation of Origin: France

Energetic in Esports Since: 2020

Esports Partnerships: BLAST, the corporate behind the BLAST Premier sequence for CS:GO, collaborated with the Smiley Firm in 2020, marking the attire model’s first foray into esports. The BLAST x Smiley Assortment consists of a t-shirt, hoodie, and bucket hat, every with a pairing of the 2 manufacturers.

SNIPES

Father or mother Firm: N/A

Nation of Origin: Germany

Energetic in Esports Since: 2018

Esports Partnerships: German sneaker and streetwear chain SNIPES partnered with world esports organisation ESL in 2018 to launch a co-branded assortment. SNIPES grew to become the official vogue retail provider for choose ESL One tournaments. That very same yr, the streetwear chain grew to become the official attire companion of Berlin-based esports crew mousesports. The three-year deal entailed a set of official crew attire, as effectively a co-produced and co-branded streetwear-themed and “early-2000’s-inspired” assortment.

Father or mother Firm: N/A

Nation of Origin: UK

Energetic in Esports Since: 2020

Esports Partnerships: Tokyo Time made its first esports sponsorship deal in 2021 with Misfits Gaming Group.

ULT Esports

Father or mother Firm: N/A

Nation of Origin: USA

Energetic in Esports Since: 2017

Esports Partnerships: In 2017, California-based esports attire and vogue model ULT teamed up with Versus Sports activities on a clothes and content material collaboration. Presently, ULT presents a line of merchandise round its partnership with Los Angeles-based esports organisation Sentinels.

Beneath Armour

Father or mother Firm: N/A

Nation of Origin: USA

Energetic in Esports Since: 2017

Esports Partnerships: In 2020, Beneath Armour signed a one-dear partnership cope with Singaporean organisation Crew SMG.

We Are Nations

Father or mother Firm: N/A

Nation of Origin: Australia

Energetic in Esports Since: 2016

Esports Partnerships: Esports merchandising firm We Are Nations shortly made a reputation for itself and established high-profile partnerships by means of its essential model, Nations, in addition to Sector Six Attire. A number of offers embrace the creation of a devoted esports merchandise retailer for Cloud9, in addition to attire and merch operations for Crew Reciprocity, OG, North, BLAST Professional Collection, Echo Fox, FACEIT, G2 Esports, LCS, MIBR, OpTic Gaming, Origen, and the late Echo Fox.

In 2019, We Are Nations teamed up with Nerd Avenue Avid gamers to supply merchandise gross sales inside the corporate’s gaming amenities. In 2020, the corporate entered right into a advertising partnership with Final Media Ventures that may permit We Are Nations to license the mental property of ULT. It additionally entered right into a partnership with footwear model, ISlide, a long-term licensee with leagues similar to NBA, NHL, MLB, NBA 2K League, and Overwatch League.

The identical yr, We Are Nations grew to become a companion of Brazilian esports organisation Good Loopy based by skilled footballer Dani Alves and S2V Digital Sports activities.

In Might of 2020, We Are Nations fashioned Nations Ventures, an funding car for esports. Subsequent investments have included social platform Smerf and influencer merchandise agency Hypr Carry.

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