Partnerships & Sponsorships

A information to: Power drinks in esports

Through the years vitality drink manufacturers have turn out to be a mainstay in conventional sports activities with partnerships starting from title agreements to informal sponsorships. With the rise of esports, vitality drinks have additionally been a outstanding determine in aggressive gaming as a consequence of each entities interesting to youthful demographics.

From vitality drink giants to new start-ups, listed below are the manufacturers giving gas to the esports trade.

Be aware: vitality drink manufacturers are listed in alphabetical order. This checklist could also be up to date periodically.

Power drinks in esports

Adrenaline Rush

Father or mother Firm: PepsiCo

Based mostly in: USA 

Energetic in esports since: 2017

Esports partnerships: ESforce introduced a partnership with PepsiCo in 2017, naming Adrenaline Rush, PepsiCo’s vitality drink bought in Russia, as a sponsor of certainly one of ESForce’s Virtus.professional. That partnership has since ended. In 2019, Adrenaline Rush additionally hosted the finals of Dota 2’s Adrenaline Cyber League Finals, which befell in Moscow.

CELSIUS

Father or mother firm: Celsius Holdings, Inc.

Based mostly in: USA

Energetic in esports since: 2019

Esports partnerships: Power drink model CELSIUS ventured into esports in 2019, signing a partnership settlement with the ill-fated crew Echo Fox.

Picture Credit score: Pittsburgh Knights

Coca-Cola

Father or mother firm: The Coca-Cola Firm

Based mostly in: USA

Energetic in esports since: 2013

Esports partnerships: One of many longest-standing companions of the esports trade, Coca-Cola’s Coke Zero grew to become the title sponsor of the League of Legends Challenger Collection in 2013. Extra just lately, the corporate launched a brand new vitality drink model referred to as Coke Power in 2020 alongside a partnership with Pittsburg Knights.

G FUEL

Father or mother firm: Gamma Labs

Based mostly in: USA

Energetic in esports since: 2012

Esports partnerships: Calling itself the ‘official vitality drink of esports’, GFUEL and FaZe Clan have been working collectively since 2012, that means they’re sustaining one of many longest-standing partnerships in esports. Their relationship was prolonged and expanded in 2020. GFUEL additionally ‘refreshed’ its ongoing partnership with Tempo Storm by increasing into creator communities and past in 2021.

In 2019, GFUEL entered a multi-year partnership with Fanatic Gaming which owns and operates Luminosity Gaming and co-owns Overwatch League franchise Vancouver Titans and Name of Responsibility League franchise Seattle Surge.

GHOST

Father or mother firm: Ghost, LLC

Based mostly in: USA

Energetic in esports since: 2020

Esports partnerships: GHOST made its first esports partnership in 2020 when it joined forces with XSET, a brand new organisation based by former FaZe Clan executives. GHOST will turn out to be the organisation’s unique accomplice for dietary supplements and drinks, a jersey sponsor, a sponsor for any future occasions, and can produce content material and merchandise branded with the organisation.

Monster Power

Father or mother firm: Monster Beverage Company

Based mostly in: USA

Energetic in esports since: 2015

Esports partnerships: Monster Power is well-known amongst excessive sports activities circuits and was an early entrant into the esports sponsorship scene. The model partnered with Evil Geniuses in 2015, adopted by Workforce Liquid in 2016 and stays a sponsor for each groups to at the present time. Different partnerships embody the likes of Dota 2 crew PSG.LGD, Freaks 4U Gaming’s 99Liga, Mindfreak, and the Kuala Lumpur Main in 2018.

Brand credit: ESL, MTN DEW AMP

Mountain Dew AMP Recreation Gas

Father or mother firm: PepsiCo

Based mostly in: USA

Energetic in esports since: 2019

PepsiCo’s MOUNTAIN DEW product line launched Mountain Dew AMP Recreation Gas in 2019, partnering with the Name of Responsibility World League (CWL) and North American organisation OpTic Gaming for launch activations. The vitality drink’s further partnerships embody Virtus.Professional, in addition to Immortals Gaming Membership, masking two of its properties –Immortals and MIBR.

Picture credit score: Workforce Singularity

NOCCO

Father or mother firm: No Carbs Firm AB

Based mostly in: Sweden

Energetic in esports since: 2020

Esports partnerships: Swedish vitality drink model NOCCO has fashioned strategic partnerships with esports organisations North and Singularity. Moreover, NOCCO briefly partnered with Astralis in 2018.

Crimson Bull

Father or mother firm: Crimson Bull GmbH

Based mostly in: Austria

Energetic in esports since: 2017

Esports partnerships: Crimson Bull fields its personal sim racing crew, Crimson Bull Racing, which just lately opened its personal coaching facility within the UK. This yr the corporate additionally entered right into a multi-year partnership with T1 Leisure & Sports activities, giving the crew entry to Crimson Bull’s coaching services.

Crimson Bull is the official vitality drink accomplice of Riot Video games’ world League of Legends occasions, together with the LEC and LCS.

The vitality drink model additionally sponsors each CS:GO and League of Legends groups for German organisation BIG. Appearing as Vodafone Giants’ official vitality drink, Crimson Bull is a accomplice of the Giants Fighter Dojo – the organisation’s headquarters in Barcelona, Spain.

In 2019, Crimson Bull UK fashioned a partnership with The NUEL that can see it help collegiate esports throughout the UK. G2 additionally signed a multi-year take care of Crimson Bull in 2019, as did ENCE, Pittsburg Knights, and AOC Gaming.

Respawn by Razer

Father or mother firm: Razer, Inc.

Based mostly in: Singapore

Energetic in esports since: 2019

Esports partnerships: Gaming {hardware} and peripheral producer Razer launched its personal vitality drink model Respawn in 2019 and partnered with eUnited shortly after. This yr, Respawn introduced a partnership with North American organisation Dignitas. The deal is alleged to incorporate the event of latest merchandise, manufacturing of way of life content material, and prominence on digital occasions.

Picture credit score: mousesports

Rockstar Power

Father or mother firm: PepsiCo

Based mostly in: USA

Energetic in esports since: 2020

Esports partnerships: Rockstar Power, one other PepsiCo model, sponsors esports organisation mousesports, after putting a take care of the German entity earlier this yr.

Photograph credit score: FlyQuest

teaRIOT

Father or mother firm: teaRIOT, LLC Firm

Based mostly in: USA

Energetic in esports since: 2019

Esports partnerships: North American organisation FlyQuest entered right into a multi-year partnership with plant-based vitality drink model teaRIOT starting in 2019. Because the crew’s official vitality drink, teaRIOT will activate its partnership via branding, reside occasions, and content material integration.

Picture Credit score: Virtus.professional

Twister Power

Father or mother firm: International Practical Drinks AG

Based mostly in: Russia

Energetic in esports since: 2016

Esports partnerships: Twister Power fields its personal PUBG crew, Twister Power Battle. The model has additionally partnered with the Fortnite crew of Virtus.professional and Gambit Esports.

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