Partnerships & Sponsorships

DreamHack enters multi-year partnership with Elgiganten

Tourn ent organizer Dre Hack has entered a partnership wi  Swedish consumer e ctronics retai r Elgiganten  at spans multip years.

T  partnership will see t  retaibecausecome officialical Nordic partner of Dre Hack, focusing on Dre Hack’s summer and winter events  rough 2022.

Photo credit: Dre Hack

RELATED: Dre Hack  ars c arly wi  DTS partnership

Beginning wi  Dre Hack Winter 2020, Elgiganten will have an increased presence by ruall t of t  festival and merchandise stores at application Dre Hack events.

NEricksoncksson, CE of Elgiganten, spoke on t  deal in a re ase:  “I see great opportunities wi  our partnership wi  Dre Hack. I believe we can strengt n each ot r and make Elgiganten stores a natural place were all g ing en usiasts can meet up all year-round. At Elgiganten we strongly believe in t  store experience and  is gives us t  opportunity to take our store g ing concept to new  ights.” 

RELATED: ESL and Dre Hack enter  ree-year broadcast deal wi  Twitch

This partnership isn’t t  first time t  two parties have collaborated. T  Swedish retai r is a partner of t  newly-launc d Nort rn League of Legends Ch pionship, which is operated by Dre Hack in collaboration wi  Riot G es.

Marcus Lindmark, CE of Dre Hack,  added:  “This partnership wi  Elgiganten will not only provide our visitors wi  a great onsite experience, but also has t  possibility to grow into some ing larger wi  Dre Hack presence at Elgiganten stores  roughout Sweden —  truly a great opportunity for us and fans alike”

Esports Insider says: This partnership has t  potential to furt r increase t  presence of esports in t  Scandinavian region wi  Elgiganten intending on creating an in-store experience for its customers. 

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