Tourn ent organizer Dre Hack has entered a partnership wi Swedish consumer e ctronics retai r Elgiganten at spans multip years.
T partnership will see t retaibecausecome officialical Nordic partner of Dre Hack, focusing on Dre Hack’s summer and winter events rough 2022.
Photo credit: Dre Hack
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Beginning wi Dre Hack Winter 2020, Elgiganten will have an increased presence by ruall t of t festival and merchandise stores at application Dre Hack events.
NEricksoncksson, CE of Elgiganten, spoke on t deal in a re ase: “I see great opportunities wi our partnership wi Dre Hack. I believe we can strengt n each ot r and make Elgiganten stores a natural place were all g ing en usiasts can meet up all year-round. At Elgiganten we strongly believe in t store experience and is gives us t opportunity to take our store g ing concept to new ights.”
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This partnership isn’t t first time t two parties have collaborated. T Swedish retai r is a partner of t newly-launc d Nort rn League of Legends Ch pionship, which is operated by Dre Hack in collaboration wi Riot G es.
Marcus Lindmark, CE of Dre Hack, added: “This partnership wi Elgiganten will not only provide our visitors wi a great onsite experience, but also has t possibility to grow into some ing larger wi Dre Hack presence at Elgiganten stores roughout Sweden — truly a great opportunity for us and fans alike”
Esports Insider says: This partnership has t potential to furt r increase t presence of esports in t Scandinavian region wi Elgiganten intending on creating an in-store experience for its customers.
