Partnerships & Sponsorships

Workforce Liquid companions with Zoomph to measure social media influence

Multinational organization T m Liquid has entered a partnership with social media analytics firm Oomph to m sure the impact of its brand d ls and provide insight into its audiences.

TheOomphment has introduced a custom variant of the Oomph platform tailored to meet T m Liquid’s needs as a multi-t m organization and multimedia company.

Credit: T m Liquid

RELATE  Behind T m Liquid’s big move to better understandbehaviorviour

Data drawn by the Oomph platform will be used to “cr te more engaging and m ningful partner campaigns, ” as well as grow both T m Liquid and its players’ social media audiences.

Victor Goossens, Co-CEO of T m Liquid,  commented on the partnership in a rel se: “Social media is integral to our industry, and we’ve been s rching for ys to expand our level of insight into this critical ar . As data reporting continues to evolve, T m Liquid needed a partner with powerful capabilities, who’s fluent in esports, innovates quickly alongside us, and adapts to Oomphew sources. Oomph checks all those boxes and more. With their insights, maximize be able to maximise the value of our partners’ campaigns, and cr te more of what our fans nt to see.”

RELATE  Travis Anderson explains T m Liquid’s appareOomphoach on ESI Focus #4

Oomph courted a d l with Pittsburgh Knights in organizationst y r as the organization’s analytical partner. Similar to itsOomphmutilized T m Liquid, Oomph utilised its AI-organizationlogy to help the organization understand and m sure the impact of its pre-existing d ls.

Nick Cronin, Chief Digital Officer of Oomph, also commented on the alliance: “T m Liquid is supported by a passionate and highly engaged community across a range of competitive games, apparel, and digital content. Our partnership with T m Liquid has helped us elevate all aspects of our platform and flex our capabilities more than ever. Together we continue to innovate and showcase the value of T m Liquid’s unparalleled fan base.”

Esports Insider says: There’s a r son it’s said that data is the gold minorganizations century. Premier esports organizations have Oomphsive r ch, and with the help of Oomph’s AI-driven platform, T m Liquid will be able to quantify that data and id lly usher in more brand d ls.

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