Partnerships & Sponsorships

WWF companions with Ninjas in Pyjamas for Earth Hour marketing campaign

Wildlife conservation organisation World Extensive Fund For Nature (WWF) is ready to collaborate with Ninjas in Pyjamas for the Earth Hour 2021 marketing campaign. 

Picture credit score: NiP, WWF

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Organised by WWF, Earth Hour is a world effort occurring on March 27th that encourages individuals around the globe to modify off their electronics in help of nature and the planet.

The worldwide fundraising marketing campaign will see each entities collaborate to supply a livestream occasion sequence to lift funds and drive consciousness for WWF’s wildlife conservation and environmental sustainability programmes. The digital streaming sequence will run between March 13th-28th.

WWF-Australia Livestream Fundraising Coordinator Lucy Chen commented on the partnership in a launch: “With the help of WWF-Worldwide, six WWF nation workplaces have labored collectively to mobilise the streaming neighborhood for this occasion, to maneuver past symbolic actions for Earth Hour, and commit to creating an affect by means of one of the best ways they will – charity streams. 

“We’re right here to remind everybody that we’re all related, not simply to one another, however to nature. And collectively, we will put nature again on the worldwide agenda and alter the ending. Whether or not it’s by internet hosting your individual WWF charity stream, donating to a different creator’s marketing campaign, or spreading the phrase on social media – every part counts. As a result of alone, we might really feel small. However collectively, something is feasible.”

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In keeping with a launch, over 100 gamers from the Philippines will take part on the hassle, together with Ninjas in Pyjamas who will contribute by streaming Counter-Strike: World Offensive, VALORANT, FIFA, Rainbow Six Siege, and extra.

Vincent Lutz, Ninjas in Pyjamas Head of Neighborhood & Development, added: “One of many greatest challenges of this era is the setting. It’s of utmost significance that we stand collectively to face it, and WWF-PH is doing an incredible job elevating consciousness by means of initiatives reminiscent of Earth Hour.

“We’re proud to group up with an organisation serving as many nice causes as WWF. Vital for the gaming neighborhood is our means to return collectively to make a distinction. We’ve proved it many instances, and that is no totally different. Gaming gives so many platforms for our neighborhood to lift consciousness, and it’s precisely what we’re going to do.”

Esports Insider says: The information of Ninjas in Pyjamas’ partnership with WWF arrives just some weeks after the Philippines department entered a take care of the Cellular Legends: Bang Bang Skilled League (MPL) Philippines to equally drive consciousness to its conservation mission. That is about as healthful of a partnership because it will get and we’re couldn’t be extra supportive of this activation’s ambition to lift funds for WWF’s efforts.

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