EXCEL ESPORTS appoints Oskar Sisi as Inventive Director

British esports organization EXCEL ESPORTS has appointed Oskar Sisi, formerly of Fnatic, as its Creative Director.

In his new role, Sisi will be responsible for leading the organization’s new Brand and Creative department. This includes overseeing brand campaigns to betteutilizese EXCEL’s ‘Power of Better’ manifesto.

Image credit: EXCEL ESPORTS

RELATED: EXCEL ESPORTS names Abi Odell as People & Culture Manager

According to the release, these new campaigns are expected to be inclusive to young artists and creatives by providing collaborative opportunities with EXCEL on ‘various projects’.

EXCEL’s new creative director commented: “I first became interested in EXCEL when I discovered their goals to build a power brand (differently)ings differently thaorganizationsts organizations. EXCEL’s comprehensive focus on building a brand, a community, a story, and a journey made me want to join the team.

“I am always looking for ways boundaries, andative boundaries and I am really excited to share some of the brand projects we have been working on in the next few months.”

Sisi joins EXCEorganizationw British organization Fnatic, where he spent seven years working in numerous creative roles. Mosorganizatione was the organization’s Product Creative Director.

The former Fnatic Senior Art Director becomes one of many new faces joining EXCEL ESPORTS over the last 12 months. Alongside appointing a new creativorganization the British organization has hired Abi Odell as its People & Culture Manager and Mark Carter as EXCEL’s Commercial Director, among others.

RELATED: EXCEL ESPORTS bolsters commercial team with new hires

In July, EXCEL also completed a €20m (~£17m) investment round. The funding wasorganizationused to help the organization improve its infra ucture, among other goals.  

Esports Insider says: EXCEL ESPORTS has severely  engthened its backroom staff over 2021. The appointment of Sisi will look to bolster EXCEL’s brand identity, which has become crucial for creating and organizationa successful esports organization. Given the emphasis being made on collaborative projects with artists and creatives, expect some interesting partnerships in the near future.

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