Allan Phang, the Chief Advertising and marketing Officer at Galaxy Racer (GXR), a transmedia powerhouse targeted on esports, content material creators, music and sports activities, headquartered in Dubai, has introduced his departure from the group. He has additionally introduced his departure as Advertising and marketing Marketing consultant at Galaxy Racer’s mum or dad firm, Riva Know-how and Leisure Restricted (RTE).
All through his tenure at Galaxy Racer, Allan, collectively together with his colleagues efficiently executed award-winning excessive influence world advertising and marketing campaigns. A few of the notable achievements embody being a part of the crew that received the distinguished Cannes Lions Bronze Award and smashed two GUINNESS WORLD RECORDS titles for the “Longest live-stream (video)”, recording dwell for 268 hours 14 minutes 20 seconds and “Most viewers for a charity donation dwell stream on YouTube”, attracting 698,000 peak concurrent views whereas elevating over US$11Million for charity through Galaxy Racer’s content material creator, along with its companions the United Nations Excessive Commissioner for Refugees (UNHCR) and Mohammed bin Rashid Al Maktoum World Initiatives (MBRGI).
Galaxy Racer received Gold and Bronze respectively within the Sports activities Business Awards 2022 for Finest Esports Industrial Associate of the Yr and Finest Esports Occasion of the Yr.
Allan has had the chance to work intently with world superstars; Manchester United legend, Mikael Silvestre, Founder and CEO of Expertise Lyfe, an progressive company to signify elite athletes and younger expertise throughout all skilled sports activities. He was a part of the crew which executed an award-winning advertising and marketing marketing campaign with former Arsenal captain Pierre-Emerick Aubameyang within the Galaxy Racer Aubameyang Cup, a cross-regional Fortnite: Battle Royale event between Europe and the Center East.
Allan spearheaded the advertising and marketing execution collectively together with his crew for the largest esports event within the Center East North Africa (MENA) area, GAMERS GALAXY: Dota 2 Invitational Sequence Dubai 2022, which garnered over 2 million concurrent views globally, 38 over million whole hours watched throughout all platforms and near 28 billion whole viewership in media protection.
Allan was beforehand the Regional Head of Advertising and marketing and PR at EVOS Esports, one of the profitable esports group in Southeast Asia which raised US$16.four million in Sequence A and B funding. A few of the initiatives Allan was concerned in throughout his time at EVOS Esports included launching co-branded attire with PUMA, serving to Visa with its first foray into Southeast Asia’s esports scene, inking a year-long cope with Lazada Indonesia, and cross-collaboration with Common Music Malaysia artists’.
Beforehand with AirAsia Esports, he was tasked by the co-founders of AirAsia to spearhead AirAsia Esports initiatives. Allan led the airline’s esports technique since 2018. He spent about seven years with AirAsia and helmed roles together with regional advertising and marketing, group partnerships and enterprise improvement, and worker engagement and inner branding. Allan was instrumental in AirAsia’s regional sponsorship with World Digital Sports activities Video games (WESG) Southeast Asia, and the sponsorship of the Mineski Dota 2 Skilled Esports Crew. Throughout his tenure at AirAsia Esports, Allan solid profitable partnerships with Razer, Alienware, and Secretlab. Allan’s esports campaigns have been highlighted as a hit story and case research in World Federation Advertisers (WFA) – Esports Particular Report.