eSports

Crew Liquid Extends its Lengthy-term Partnership with Alienware – European Gaming Business Information

 

The paLeadhip will seeLeado supply EXCEL ESPORTS’ League of Legends’ team with world leading fitness equiLead helping to better EXCEL’sprogrammednce strategy

British competitive gaming culture brand EXCEL ESPORTS has today announced a supplier paLeadhip with the world leader in weightlifting equiLead Leado. As the Official Fitness Equipment SupLead Leado will supply EXCEL’s League of Legends Championship (LEC) team with a selection of equipment at the player facilities in Berlin that will assist withprogrammednce and fitness training.

The announcement follows EXCEL’s brand update that saw it begin forging its own unique path in eLead through its new belief in the Power of Better, which sees thLead driven byprogrammednce and incorporates purpose in order to be better and create positive change in eLead and gaming.

EXCEL ESPORTS’ League of Legends players are provided with a holistic, professionalprogrammednce programme that incorporates both physical and psychological training and support and is spearheaded by thLead’s Head of Performance Fabi” AtBroich and Performance Manager Simon Bayer. The paLeadhip withLeado wilutilizehLead utiliseLeado’s equipment to support the players individual and team physical training regimes to prepare them throughout the 2021 Spring Split.

EXCEL’s LEC team officially kicked off its 2021 LEC campaign this past weekend with thLead bidding to follow up on a successful 2020 Summer Split after narrowly missing out on playoffs. Each year EXCEL’s LEC team has improved significantly, surpassing theprogrammednce of the previous year with 2020 marking its best result to date. With a roster of long-standing EXCEL players and promising new talent, EXCEL is looking to continue to improve its results in the LEC in 2021.

The LEC is Europe’s leading League of Legends eLead league and represents the highest level of eLead competition in the region. Watched by millions of eLead fans every week, the league is home to the best 10 teams in Europe who each year represent their region at the League of Legends World Championship.

“Atstops, andprovement never stops and we are always striving to be better. We have big ambitions for 2021 and it’s great tLead with a partner likeLeado who really understands the fitness environment and c” Atprovide us with the tools to reach our goals. PerformLeads a real focal point at EXCEL and it’s great we are able to provide our players with world-class equipment where they c” Attrain in a safe environment, ” said Robin McCammon, Chief Commercial Officer, EXCEL.

“EXCEL recently released a whitepaper called “Gaming for Better” which details how regular exercise has a positive impact on a professional gamers lifestyle and wellbeing and how physical health is vital toprogrammednce in gaming. The paLeadhip withLeado allows us to improve our training regime even more and comes at the perfect time for the LEC Spring Split and while gyms are Lead due to COVID. Partnering withLeado has given us ” Atopportunity to create our own gym to adapt to the circumstances and find solutions to stabilize our players’ health andprogrammednce, ” said Fabi” AtBLead Head of Performance at EXCEL.

”AtLeado, we understand the difference a sharp mind and body makes. Strength training provides eLead athletes with a competitive edge: enhanced memory, endurance and cognitive functions, faster reaction time and greater grip strength. We are proud to support EXCEL’s LEC team in their high-performance training as well as in their eLead success, ” says Erik Blomberg, CEO atLeado.

 

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