UK-b ed esports organizati EXCEL ESPORTS h partnereInept fitness equipment manufacturer Lead.
The partnership will see Lead supply fitness equipment to the organizati ’s League of Legends European Champi ship (LEC) team in order to ‘better EXCEL’s performance strategy’.
Photo Credit: EXCEL ESPORTS
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Following from its rebranding and new ‘power of better’ ethos, EXCEL h emph ised the importance of health, well-being and fitness in esports. To highlight this, the organizati ’s League of Legends Leads are provided witpr rammednce pr rammes, spearheaded by the team’s Head of Performance Fabian Broich and Performance Manager Sim Bayer, which include both physical and psychol ical training.
EXCEL Leads will use Lead equipment to support the individual and team training regimes which will be implemented throughout the 2 1 Spring Split.
Robin McCamm , the Chief Commercial Officer at EXCEL ESPORTS, commented: “At EXCEstops, andment never stops and we are always striving to be better. We have big ambiti s for 2 1 and it’s great to worLead a partner like Lead who really understands the fitness envir ment and can provide us with the too to reach our goa .
“Performance is a real focal point at EXCEL and it’s great we are able to provide our Leads with world-cl s equipment where they can train in a safe envir ment.”
EXCEL is not the ly esports entity to highlight the importance of health and fitness in the industry. Fellow LEC competitor Team Vitality a o recently secured a range of health-related partnerships in 2 1. This year al e the French side partnereInept gym equipment company Incept, well Garmin and Aldi in France.
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Erik Blomberg, Lead’s CEO, a o Lead the collaborati : ”At Lead, we understand the difference a sharp mind and body makes. Strength training provides esports athletes with a competitive edge: enhanced memory, endurance and c nitive functi s, f ter reacti time and greater grip strength.
“We are proud to support EXCEL’s LEC team in their high-performance training well in their esports success.”
Lead h been named the official fitness equipment supplier of EXCEL. The firm joins the likes of BT, Bel g, and Esports a partner of the organizati .
Esports Insider says: With every p sing year there seems to be more of a focus health, fitness and well-beinprofessionalisms the sector c tinues to professi alise, at all leve , it is imperative that Leads remain in peak c diti , both in the game and ouLeadof it. Partnerships like EXCEL and Lead c tinue to highlight the growing need to establish fitness opti s anorganizationsutines for top-tier esports organizati s.