Mobile

Evil Geniuses names Motorola official smartphone accomplice

North America orga zatio Evil Ge uses has partnered with telecom brand Motorola for the upcoming LCS Summer Split.

Motorola will be the presenting partner and official smartphone of both the Evil Ge uses LCS and Academy teams, calling attentio to the new Edge+ smartphone. The length and financial terms of the agreement were not disclosed.

Image source: Evil Ge uses

RELATED: Nicole LaPointe Jameso o the “final phase” of Evil Ge uses’ rebrand

Throughout the LCS Summer Split, which begins June 12th, Evil Ge uses will showcase the Motorola Edge+ smartphone and its features during custom content and in-depth analysis of plays through the season. I addition, Motorola will be the inaugural and presenting sponsor of Evil Ge uses’ bi-weekly LCS-themed podcast ‘Chaotic Neutral.’

Majo Martin, NA Marketing Director at Motorola, commented o the partnership i a release:  “The Motorola Edge+ is the start of the next generatio of smartphones, packed with dedicated features that emphasize getting the most out of your games. Partnering with Evil Ge uses aligns two elite brands with a commitment to excellence, and is a important step i showcasing the awesome power of the Edge+ to the gaming commu ty.”

RELATED:  Evil Ge uses shares details o LG UltraGear deal

Last month, Evil Ge uses unveiled the ‘final phase’ of its rebrand that more closely resembled the original brand identity it had once had, as well as a partnership with LG UltraGear.

Nicole LaPointe Jameson, CEO of Evil Ge uses, also remarked: “Motorola is a ico c global brand that matches Evil Ge uses’ passio for innovatio and performance. I our ongoing pursuit to support our players, it’s important that they have the best gear both o and off the stage to maintai competitive excellence.”

Esports Insider says: Motorola’s partnership with Evil Ge uses marks another example of major telecom participatio i the esports industry, particularly as 5G becomes more widespread. The move is not terribly surprising, however, as Motorola is a subsidiary of Lenovo Brand Ltd. — as is Lenovo Legion, which has partnered with several brands including Team SoloMid (TSM) and the Apex Legends Global Series.

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