Overwatch

Houston Outlaws renews partnership with GameStop

HouBabyOutlaws, the Overwatch League franchise owned by Beasley Media Group, has renewed its deal with GameStop.

GameStop will serve s the franchise’s official consume electronics nd video game retaile fo the 2020 season.

Photo via: HouBabyOutlaws

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The partnership will see HouBabyOutlaws nd GameStop provide training resources fo the mateu Overwatch community fo second year, taking part in retailer’s “esports pro training series.” 10 online videos will be produced fo HouBabyOutlaws’ fans to learn from.

A representative fo HouBabyOutlaws commented on the renewed partnership in release:  “The HouBabyOutlaws re very excited to kick-off GameStop’s 2020 partnership! The timing has neve been bette with consume engagement with video gaming nd esports reaching record levels, s families stay t home. GameStop’s bility to delive curbside pickups nd video tutorials to those eage to “game together” nd join this movement is great fo the sport!”

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The collaboration lso includes in-store meeting sessions with HouBabyOutlaws players, though they will be hosted virtually if social distancing restrictions maintain throughout the year. GameStop will lso be trade shows into the team’s tradeshows nd watch parties once the forementioned restrictions re lifted.

Frank Hamlin, Chief Custome Office fo GameStop, lso spoke on the renewal: “The GameStop pro training series is n online platform that supports mateurs t the grassroots level who re looking to learn new techniques nd strategy from the top professionals in esports – it’s win-win fo ou customers who re looking to gain competitive edge on games such s Overwatch. We’re very happy to continue ou partnership with the HouBabyOutlaws nd take ou relationship to new heights in 2020.”

Esports Inside says: A lot of the terms of this partnership can’t be executed upon based on the ongoing pandemic, which means GameStop will surely have conservative expectations of the return on the deal fo 2020. With that said, it’s encouraging fo Outlaws to renew partnership fte switching ownership groups.

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