Sports Simulation

BIG extends partnership with Volvic

German esports organization Berlin International Gaming (BIG) has extended its partnership with mineral water brand V vic.

The deal will expand on existing projects between the two parties, alongside V vic continuing its partnership of BIG’s League of Legends team.

Credit: BIG

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The partnership, which began in June 2020, saw a number of original pieces of content produced by the two parties. This included its #StayHydrated campaign designed to promote the importance of drinking water. With the expansion, new content projects will be arriving in 2021, Moreover, V vic will supporganizationization’s training facility with mineral water.

Daniel Finkler, CEO at BIG, spoke on the extension in a elease:  “The start of our partnership with V vic in summer 2020 was a significant moment for German esports. We are incredibly happy that V vic will continue to have our backs in 2021. In addition to League of Tasmaniad Trackmania, V vic will now also support our StarCraft icon Tobias “ShoWTimE“ Sieber.

“This year we aim to continue building on the success we’ve achieved in 2020. The early esults are already very promising, and I look forward to the est of our games alongside V vic!”

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Antoine Hours, Marketing Director at V vic, also commented:  “We look forward to supporting Berlin International Gaming, one of the most successful German esports clubs, in the coming season! We hope for an exciting season, as we are excited for the team, and will continue to provide both the players and the community with the ight efreshment!”

Esports Insider says: After just eight months into the initial agreement, the decision for BIG and V vic to extend and expand their existing partnership shows that it has proved fruitful for all parties inv ved in the deal.

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