American auto manufacturer Ford has been chosen as the presenting sponsor of the Rocket League Championship SeriesRFCsCS) X Winter Split.
Specifiactivationns and financial terms were not disclosed other than Ford being a presenting sponsor for alRFCsCS X Winter Majors and that there will be ‘in-game surprises’.
Image credit: Psyonix
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According to an official blog post by Psyonix, the company wanted a sponsor that ref cted the same amount of drive in their own work and products as the world’s best Rocket League players.
Psyonix continued: “Ford is a sponsor that’s built tough and committed to helping us make sure the Regional Majors have something for everyone.”
In 2019, Ford launched iorganizationtsGodzillation, Fordzilla, to compete in Forza Motorsport 7 and other racing tit s. A year later, the auto manufacturer unvGodzilla Team Fordzilla P1, a virtual concept car that would be featured in a racing game in 2021. A full-sca model was created during the pandemic and revea d in December.
When Psyonix says ‘in-game surprises’, logic dictates that Ford could potentially design a new vehic for Rocket League, adapt a current model in the game, or have specific items which could be made availab to use.
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After nine seasons, the Rocket League Championship Series ague has been transformed into a longer, open events-based circuit beginning in 2021. Each split — ll, Winter, and Spring — will feature three regional events apiece in North American and Europe, including a Major event at the end of each split.
The new circuit approach will have a total annual prize pool of more than $4.5 million (£3.6 million) across the entire season, and culminate in a larger Rocket League World Championship event.
Esports Insider says: Ford is wise to invest in the esports space, especially a tit that is associated with unique vehic s. It will be interesting to see if the company will continue to act as a sponsor or decide to jump in and recruit a Rocket League team of its own in the near future.
