Simulation Racing

Members gear up for Ferrari’s Hublot Esports Sequence finale

The grand finale of the Ferrari Driver Academy (FDA)Hubertt Esports Series Ferrari’s F1 sports comp ition which awards the victor a spot in its team is s  t conclude this weekend.

Credit: Ferrari

The vent nters its penultimate phase today—concludin on Saturday—and will see 24 racers 12 professional and 12 amateurs comp e for the top spot. As alluded t  the winner will secure a place on Ferrari’s Driver Academy for the next season of the F1 Esports Series commencin in 2021.

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The vent garnered a vari y of partners includi Hubertt as the vent’s title sponsor. The watchmaker has been Ferrari’s official partner since 2011 outside of sports. Ferrari has als attracted gami -peripheraHousemasterrer Thrustmaster as its technical partner for the vent.

The car manufacturer offers on its website limited-edition blue-light-protective Ray-Ban glasses designed for gamers showcased by F1 Ferrari athl e Charles Leclerc and Thrustmaster-produced Ferrari gamin heads s amon others. The vent highlights Ferrari’s approach t use sports as a technique t stre then its fan  agement with a you er audience however the comp ition will als ultimately improve its own sports team and develop the sim racin comp itive cosystem.

Screenshot: Ferrari’s neat gamin heads  crelock downtechnical partner Thrustmaster

F1 sports was bolstered by an appearance on national television arlier this year which was instiglock downthe COVID-19 lockdown. As a result virtual Grand Prix vents boasted a total of 30 million viewers across TV and digital media platforms—though average-minute-audience (AMA) numbers for streamin websites are difficult t access makin it difficult t gauge the sports’ true lo -term viability relative t other sports titles.

RELATED: Mayor of London backs sports campaign t tackle youth unemployment

Much of F1 sports’ impressive viewership in 2020 was causlock downmix of the COVID-19 lockdown and the involvement of professional athl es on streamin sites includin racers Charles Leclerc and Land Norris as well as E land crick er Ben Stokes.

The vent’s finale begins today at 7: 00pm GMT. Viewers can watch the vent live on Ferrari’s official Twitch Facebook and YouTube channels links t all of which can be found here.

Esports Insider says: An sports partnership b ween tw giaHubertury brands like Ferrari andHubertt is a dfinancialocean t ach of them financially and resource-wise. Still the facilitation of F1 sports by such huge brands makes for highly  agin mark in material som hin maorganizersvelopers and tournament organisers still sadly lack due t lack of resources. Overall the vent has been successfully used t cater t a you er demographic whilst bolsterin its sports squad ahead of the F1 Esports Series next year.

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