Anybody who follows esports has certainly seen DLC Studios’ inventive work. It might be exhausting to overlook, given its laundry checklist of shoppers that features the likes of Ubisoft, ESL, Crimson Bull, MSI, and extra, to not point out an array of providers together with graphic design and model session, pictures, video creation, and occasion manufacturing.
DLC Studios was initially shaped as an offshoot of UK esports organisation MnM Gaming. Brothers Kalvin and Daniel Chung realised that creating content material was considered one of their largest strengths inside the staff, and so determined to co-found DLC Studios with Sammy Lam and Rhys Rasmussen to assist unfold these abilities far and extensive throughout the business.
Picture credit score: DLC Studios
Since then, the company has amassed an intensive portfolio of initiatives, together with branding for Crimson Bull occasions equivalent to World First and Sphere Wars, a Rainbow Six esports documentary titled “MNM: An Underdog Story” for Ubisoft, branding for UK based mostly college esports organiser The NUEL, occasion content material work for ESL and MSI, the rebrand of the WFH League, the checklist goes on and on.
In accordance with Kalvin, DLC Studios’ work showcases their care and understanding of esports, and represents the various pursuits and backgrounds of the complete staff. “We care rather a lot and we present that we care in our work, and we’re all the time self-critical,” he advised The Esports Journal, Esports Insider’s sister model. “We’ve a various group of individuals from Asia, all throughout Europe, and South Africa, and everybody has completely different influences and views.”
In the case of occasion manufacturing, Daniel means that the staff’s true worth comes from making certain that shoppers can obtain their goals even amidst any obstacles at hand.
“Our experience comes into the extra technical stuff,” he defined. “Lots of what we do throughout these moments is problem-solving. When given limitations on sources by way of time or area, it might probably require a number of inventive technical pondering from our facet to ship what they need inside the constraints we’re given.”
Like the remainder of the esports business, DLC Studios was thrown a curveball with the COVID-19 pandemic, which largely eradicated dwell occasions and in-person activations. Whereas that had been an enormous a part of the staff’s workload previous to lockdown restrictions, DLC Studios shifted gears to double down on content material creation and branding, and has since grown its staff throughout this time regardless of the ensuing financial challenges.
“There are not any occasions and we’ve gone from travelling and doing a number of occasion protection to refocusing on creating graphical work, whether or not it’s logos or illustrations for our shoppers,” stated Daniel. “There’s been a number of adapting to conditions, however it’s highlighted our strengths and made us very adaptable to the scenario. There are some results from the pandemic, however it’s given us time to refocus our work into completely different areas that we’d not have had as a lot time to give attention to earlier than.”
Picture credit score: DLC Studios
One such undertaking is the latest second-season redesign of WFH League, a company esports competitors initiative from Esports Insider and London-based esports and gaming bar Platform. DLC Studios labored to develop stronger visible branding and messaging for the initiative, delivering a glance that’s playful however nonetheless skilled, inviting and welcoming to all. Kalvin stated that he recognised the potential for the league to assist firms perceive esports.
“I needed to take a seat someplace in between company and fairly playful. I didn’t need it to be too playful, as its audience are individuals in enterprise who wish to play video games. I didn’t wish to lose both market, so the duty was: How will we merge the company world and recreation world into one?” he stated. “Once we constructed that world, the graphical language represented a number of issues like variety and completely different video games and age teams, so we mixed numerous areas of gaming digitally into one. That’s how we began to merge the worlds collectively.”
“Esports could be very on-topic proper now and will be troublesome for individuals to grasp who aren’t within the area. Perhaps WFH League is the bridge for company teams to grasp the area by them competing within the match,” he continued. “It’s a great way to grasp the esports area, as a result of a number of firms try to get into it.”
Much more so than conventional sports activities leagues, esports gives such a persistent alternative for content material creation, which is the place an company like DLC Studios will be such a vital associate to companies. Sammy says that the usual for high quality content material and branding continues to be raised within the business, and likewise, DLC Studios continues to up its recreation to ship for shoppers.
“Over time, esports design has improved rather a lot. We’re seeing many designers being extra experimental,” he stated. “With the larger organisations, you possibly can actually begin to see their model present via their design. There was a time the place newly-created organisations would have very comparable logos and visuals. Now, there’s a number of individuality and a number of completely different kinds, and there’s such a relentless stream of content material to take inspiration from.”
Learn the complete model of this text in Version 7 of The Esports Journal.