Esports media firm ONE Esports, the esports enterprise of sports activities media agency ONE Championship, has introduced a partnership with analytics platform Mobalytics.
The deal will see each events collaborate on a spread of content material items that might be printed on the entities’ web sites and social channels.
Picture credit score: ONE Esports, Mobalytics
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In keeping with a launch, the content material will purpose to assist gamers enhance their in-game efficiency. As well as, the content material is claimed to increase Mobalytics and ONE Esports’ attain inside Gen Z and Millenial audiences.
Carlos Alimurung, CEO of ONE Esports, spoke on the partnership: “ONE Esports has an experience in producing partaking content material and reaching giant audiences by means of our platform, and this partnership with Mobalytics will assist strengthen the bonds that we’ve got with our followers who need to improve their in-game competitiveness.”
“Mobalytics’ insightful analytics is a superb complement to ONE Esports’ charming storytelling capabilities, and we sit up for serving to players win extra steadily and decisively.”
ONE Esports’ collaboration with Mobalytics is the corporate’s third partnership signed in 2022, having struck offers with HSBC and international electronics firm Samsung. This additionally isn’t the primary content material partnership for Mobalytics. The corporate collaborated with broadcast channel GINX Esports TV in December 2020.
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Bogdan Suchyk, CEO and Co-founder of Mobalytics, added: “We’re thrilled to enter right into a content material partnership with one of many high esports media platforms on the earth. Because the all-in-one gaming companion for players, our in-depth participant stats and recreation analytics will take ONE Esports’ content material to the following degree and allow readers to grasp their favorite video games.
“ONE Esports is a good producer of gaming, esports, and leisure content material throughout a number of distribution channels, and this collaboration will convey new storytelling potentialities to the Mobalytics platform and group.”
Esports Insider says: Media-focused partnerships are slowly showing on a extra frequent foundation as manufacturers look to collaborate on unique content material. ONE Esports partnering with Mobalytics will add an additional degree of element to content material due to the platform’s participant statistics.