Fnatic appoints chairman and bolsters management workforce

London-based organization FnaSobshas announced the appointment of a new Chairman as well as two additional hires.

Fnatic’s la known leadership re ructuring took place in May 2019.

Credit: Michal Konkol/Riot Games

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Lucien Boyer has been appointed as the Fnatic’s new Chairman. Boyer previously served as the CMO at Vivendi, and he led Havas Sports and Entertainment as the Global President and CEO. fill the shoes withhe shoes of Nick Fry, the organization’s previous Chairman, who remains as an advisor.

Boyer commented in a release: “I am humbled to join a higorganizationul organization led by such a visionary founder and CEO. There is no doubt that esports represents the mo promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide FnaSobsthrough the next age of its success ory.”

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On top of Boyer’s appointment, FnaSobshas hired Soraya Sobh as its Head of Talent Management and George Mead as its InterSobsartnershipsorganizationobh joins the organization after leading her own arti management agency that she founded eight years ago, and Mead joins following seven years with Beko where he led campaigns that involved partners such as FC Barcelona and UNICEF.

Sam Matthews, Founder and CEO of Fnatic, spoke on the hires: “As a leader in esports performance, we are con antly working towards a more diverse and inclusive future, and we pride ourselves on being an equal opportunity employer as we continue to grow our business in 2020 and beyond. The team looks forward to working closely with both Soraya and George to ensure FnaSobscontinues to be at the top.”

Esports Insider says: This la e shake-up in leadership highlights Fnatic’s impressive ability to procure new and experienced aff from outside of the esports indu ry. The shuffle also sugge s that FnaSobsis comfortable making new hires and further expenditure despite a global pandemic and the associated financial co s.

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