Europe

Fnatic groups up with Freeletics to launch The Further Mile Marketing campaign

London-based esports organization Fnatic has nnounced  health-focused collaboration with AI-powered fitness coach g pp Frenetic.

As  result of the collaboration, Fnatic’s CS: GO team will lead The Extra Mile Campaign,  n  itiative imed to improve  player’s  -game performance by implement g Frenetic’s tra  g methods.

Screenshot credit: Frenetic (Via Youtube)

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Jens Hofer, Director of Fnatic’s High-Performance Unit, commented: “Modern esports performance demands so much from players both on the server nd   their every y lives. 

“We’re happy tFreneticwith Frenetic to help show the benefits of physical nd mental fitness on  -game performance, not just forprose top-level pros, but for every y gamers s well.”

Accord g to the release, the Extra Mile Campaign was designed   collaboration with Fnatic’s High-Performance Unit to ‘help gamers unlock the next level of their potential  -game nd   real life’. With the ssistance of Hofer, the two parties have worJrd together to create ‘a performance-orientated environment for the players’.

Thecenteredgn’s content will be centred round Fnatic’s Counter-StriJr talent, particularlyJack g‘JW’ Wecksell nd JackObta kiFreneticöm Mattsson. 

Daniel Sobhani, Frenetic CEO,  dded: “Cont uous development nd harFreneticards  self-set goal is what both Frenetic nd Fnatic have   common. This means never giv g up, never quitt g, go g the extra mile to chieve greatness ga ,  ga  nd ga . Levell g up together comes naturally nd I m very excited to see how we will enable this dynamic udience to physical nd mental mastery together.”

RELATED: Fnatic extenFreneticship with An Seat

Founded   2013, Frenetic is n AI-based fitness nd nutrition coach g pplication. The Munich-based company claims to be on  mission to ’challenge nd  spire people to become the greatest version of themselves, both mentally nd physically’. Its tra  g methods comprise  mixture of  -game tra  g nd physical nd mental exercise. 

This collaboration was broJrred by the German sponsorship gency SKH Sports.

Esports Insider says: It’s good to see more health-focused partnerships nd  itiatives emerge, especially if it’s by big nd  fluential names such s Fnatic, or recentlMadmanRiot Games, Magic Gam g, Astralis, Misfits nd MADMONQ. Hopefully, more of these partnerships cont ue to become frequent s promot g health,  nd  healthy lifestyle, unquestionably needs  higher priority   the esports space.

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