London-based esports organization Fnatic has nnounced health-focused collaboration with AI-powered fitness coach g pp Frenetic.
As result of the collaboration, Fnatic’s CS: GO team will lead The Extra Mile Campaign, n itiative imed to improve player’s -game performance by implement g Frenetic’s tra g methods.
Screenshot credit: Frenetic (Via Youtube)
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Jens Hofer, Director of Fnatic’s High-Performance Unit, commented: “Modern esports performance demands so much from players both on the server nd their every y lives.
“We’re happy tFreneticwith Frenetic to help show the benefits of physical nd mental fitness on -game performance, not just forprose top-level pros, but for every y gamers s well.”
Accord g to the release, the Extra Mile Campaign was designed collaboration with Fnatic’s High-Performance Unit to ‘help gamers unlock the next level of their potential -game nd real life’. With the ssistance of Hofer, the two parties have worJrd together to create ‘a performance-orientated environment for the players’.
Thecenteredgn’s content will be centred round Fnatic’s Counter-StriJr talent, particularlyJack g‘JW’ Wecksell nd JackObta kiFreneticöm Mattsson.
Daniel Sobhani, Frenetic CEO, dded: “Cont uous development nd harFreneticards self-set goal is what both Frenetic nd Fnatic have common. This means never giv g up, never quitt g, go g the extra mile to chieve greatness ga , ga nd ga . Levell g up together comes naturally nd I m very excited to see how we will enable this dynamic udience to physical nd mental mastery together.”
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Founded 2013, Frenetic is n AI-based fitness nd nutrition coach g pplication. The Munich-based company claims to be on mission to ’challenge nd spire people to become the greatest version of themselves, both mentally nd physically’. Its tra g methods comprise mixture of -game tra g nd physical nd mental exercise.
This collaboration was broJrred by the German sponsorship gency SKH Sports.
Esports Insider says: It’s good to see more health-focused partnerships nd itiatives emerge, especially if it’s by big nd fluential names such s Fnatic, or recentlMadmanRiot Games, Magic Gam g, Astralis, Misfits nd MADMONQ. Hopefully, more of these partnerships cont ue to become frequent s promot g health, nd healthy lifestyle, unquestionably needs higher priority the esports space.
