Freaks 4U Gaming appoints Sebastian Hauser as head of latest division

Esports company and event organiser Freaks 4U Gaming has appointed Sebastian Hauser as the pinnacle of its new platforms and distribution division.

Based on the discharge, the brand new division will likely be chargeable for the administration of the corporate’s media distribution technique and partnership alternatives throughout a wide range of platforms.

Picture credit score: Freaks 4U Gaming

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As well as, the platforms and distribution division will give attention to the commercialisation of media rights.

Michael Haenisch, CEO of Freaks 4U Gaming, commented: “Being one of many world’s high esports and gaming content material creators, Freaks 4U Gaming works carefully with main digital and linear media similar to streaming platforms, social media, and tv networks. 

Whereas these platform companions have been and can at all times been key stakeholders to our enterprise, over time we’ve additionally grown these relationships by way of offering consultancy and providers, realizing productions in addition to activations on our companions’ behalf. Given this distinctive dynamic, we imagine a devoted staff is important to greatest cater to those strategic companions and accounts.”

Previous to being introduced as the corporate’s Head of Distribution and Platforms, Hauser labored as Freaks 4U Gaming’s Account Administration Lead.

In his new position, Hauser will develop technique and handle operations concerning ‘all sides of media rights’. Furthermore, he’ll look to bolster platform companion relations. 

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Marco Niemann, Freaks 4U Gaming’s Vice President Industrial, added: “With Sebastian’s confirmed observe document at Freaks and as a seasoned skilled, I’m extraordinarily enthusiastic about his new management position in driving one of the vital important initiatives for the corporate shifting ahead. 

“The brand new division and appointment come at a strategic time for Freaks – after our latest investor announcement and wins of high-profile tasks – as we gear up for 2022 with extra thrilling plans to come back.”

Thus far in 2021, Freaks 4U Gaming has introduced a multi-year partnership with ESL Gaming; secured a cope with Riot Video games to take management of the NLC and raised €15m (£12.7m) in its newest funding spherical.

Esports Insider says: As Freaks 4U Gaming continues to bolster its portfolio, it’s essential that the corporate’s backroom construction grows as nicely. As such, the addition of a platforms and distribution division ought to, in principle, improve the agency’s partnerships and media offers. The appointment of Hauser can be a smart move, particularly given his historical past with Freaks 4U Gaming.

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