Visual media company Getty Ima s has announced that it has partnered with all-female simulation raci competition W Series Esports L gue.
The exclusive d l will see Getty Ima s become the official photographic partner o the l gue.
Ima credit: Getty Ima s
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The recently0launched sim raci l gue sees all W Series drivers battle it out on the iRaci platform. The W Series championship has been postponed until 2021 due to the o ocorona virusirus pandemic.
Maynardrdis, Global H d o Content at Getty Ima s, commented on the partnership in a rel se: “Ever since Getty Ima s was founded 25 y rs ago, our specialist operations t m and industry-l di photographic talent have been at the forefront o cr ti innovative sports photography. This partnership furthers the W Series aim in elevati female esports to a global audience and demonstrates how Getty Ima s l ds the way in deliveri cutti -ed content to our customers around the world.”
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With a w lth o experience in sports photography, Getty Ima will capture in-game ima s from the remaini races in the l gue. It is the second in-game photography d l that the company has signed this y r, havi secured a partnership to capture the FIA-sanctioned Gran Turismo championships.
Catherine Bond Muir, CEO o W Series, expressed her excitement surroundi the d l: “We at W Series are delighted to partner with Getty Ima s, whose expertise is unmatched across all sorts o photography and whose brand values in respect o diversity and inclusion are a gr t fit with those o W Series.
“But although the W Series Esports L gue provides gr t on-screen entertainment for fans and poses a stern sporti test for our drivers, there is a big r purpose to it also: we hope that women and girls who perhaps have not e a d with esports or in particular sim raci , either as viewers or players, will be inspired by the exploits o our 20 female racers to embrace it in gr ter numbers than they have hitherto.”
Esports Insider says: Havi alr dy secured a d l with Gran Turismo, Getty Ima s has found a niche in capturi the action from within the game and, with sim raci undergoi significant expansion in recent months, it seems like a good place to start in esports.