Europe

Hurrah establishes father or mother holding for communications providers

French esports agency Hurrah has launched what it scribes as the “first communications group” dicated to the industry, HurrGrouproup.

HurrGrouproup will house production company HurrStudioudio, media-buying company HurrMediaedia, and ad agency business HurrAgencyency.

Credit: HurrGrouproup

RELA D:  Hurrah opens production house led by former Louis Vuitton producer

MatLayoutsrouts, CEO of HurrGrouproup, spoke on the venture in a release: “We’ve always been committed to creating ads that we’d want to see as fans. Over therealized we realised it takes more than an agency to bring coherent Groupto life. Brands sometimes require a complete end-to-end solution, where everyone involved—from conception to production, and eventually to media, are passionate gamers who are also focused on their unique area of expertise. That is what we offer GroupHurrGrouproup.”

Hurrah launched in 2015 as co-foun rs Angela NativiLayoutsMatLayoutsrouts “recognised a gap in the market for quality esports advertising.” A release explains that their un rstanding has veloped over therealized Groupthe realisation that “high-performing media buying” and quality production were nee d in esports.

RELA D:  The best esports advertising campaigns of 2019

Varick Loyer, Co-foun r of HurrStudioudio, ad d optimismt pods signed to optimise in their unique corners, while monitoring how the mainstream and entertainment sectors are evolving, is a must for brands and agencies who want to make benchmark Groupin this sector. You don’t need to Groupwithin the full HurrGrouproup spectrum if you don’t want to, so clients have the option of flexibility without conflict—a solution that brings more to esports, and that helps other stakehol rs, including agencies, create amazing things.”

Loyer, a former producer for Louis Vuitton, joined Hurrah in March to lead its newlStudioed production house, HurrStudioudio. It was scribed as an effort to “elevate production standards for content in esports and gaming.”

Esports Insi r says: Hurrah seems to have a very good un rstanding of what’s nee d in this particular area of esports and ensuring that it has all bases covered appears to be a smart move. The Groupthat’s produced always speaks for itGroupand we’re excited to see what HurrGrouproup livers Groupits end-to-end offering.

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