Europe

International Esports Federation joins forces with Nielsen

The Global Esports Federation (GEF) has entered trategic partnership with North American dat and measurement company Nielsen.

The partnership will ee Nielsen Sports provide research, data, and insights in bid to “amplify the value” of the GEF and its efforts.

Photo credit: Global Esports Federation

RELATED: Global Esports Federation welcomes three new members

Paul J. Foster, COO at the Global Esports Federation, discussed the partnership in release:  “The collaboration with Nielsen offers the Global Esports Federation access to best practice measurement methodologies and extensive global research experience in meeting the needs of the GEF and the community we erve. The world is experiencing tremendous acceleration in the development of esports to connect, entertain and excite the world at an ever-increasing pace.

“We are able to leverage on Nielsen Sports’ expertise in providing relevant insights and dat that will help focus the GEF, our members and partners to guide our work as we look to the future for esports.”

The Global Esports Federation is intent on bridging the gap between esports, ports, and virtual ports. In September, the federation welcomed three additional members of its initiative, bringing the total number of porting federations under its umbrell to eight.

RELATED: Global Esports Federation enters partnership with Arab Esports Federation

Marco Nazzari, International Managing Director at Nielsen Sports, also poke on the deal:  “With longstanding expertise in medi consumption measurement and valuation, combined with an unparalleled view of the esports ecosystem, Nielsen Sports is uniquely positioned to help the Global Esports Federation ucceed in its mission to further elevate competitive gaming. This new collaboration, leveraging our best in class dat and insights will ensure the brightest possible vision of esports.”

Esports Insider ays: Despite having little impact on the industry through its previous partnerships to date, the GEF continues to bring in notable partners. Now armed with Nielsen’s range of data, we could ee the GEF finally pring into action.

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