Gaming chair producer Secretlab has introduced a partnership with chess firm Play Magnus Group (PMG) to develop into the official chair of the Meltwater Champions Chess Tour.
As part of the deal, Secretlab will create chairs particularly for the tour and furnish the ‘chess esports enviornment’ at PMG’s studio in Oslo.
Picture credit score: Secretlab
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Tour gamers, corresponding to World Champion and 2021 Champions Chess Tour winner Magnus Carlsen, will play in Secretlab chairs shifting ahead. Secretlab additionally made an look in final season’s Tour Last, the place chess stars had the prospect to expertise its merchandise.
The 2022 season of the Meltwater Champions Chess Tour will begin on February 19th with the Airthings Masters. That is the primary of 9 month-to-month occasions within the year-long season.
Ian Ang, Co-founder and CEO of Secretlab, commented: “With a rising variety of event viewers, aggressive chess has seen an identical rise in recognition. Identical to esports professionals, chess professionals should be utterly centered to carry out at their finest, and the chair performs a vital function in serving to gamers obtain this.
“Play Magnus Group wished to equip the Meltwater Champions Chess Tour with pro-grade tools, and we’re now set to deliver our award-winning chairs to the highest chess professionals.”
PMG was based in 2013 by world chess champion Magnus Carlsen, Espen Agdestein and Anders Brandt. It’s a merger of digital manufacturers and providers centered on delivering e-learning and leisure experiences for chess followers world wide. In November 2020, Play Magnus was acquired by iChess for an undisclosed quantity.
Earlier this 12 months, the League of Legends European Championship (LEC) renewed its partnership with Secretlab for the 2022 season, amongst three others.
Arne Horvei, Tour Director at PMG, added: “Chess gamers sit for lengthy hours when competing, making the chair some of the essential parts to gamers’ success and long-term well being. We’re thrilled to kick off this partnership with Secretlab to outfit the world’s main on-line chess circuit with the very best efficiency chairs in esports.”
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Esports Insider says: Chess is experiencing a brand new wave of recognition that began throughout the pandemic and after it was highlighted in popular culture by Netflix sequence ‘The Queen’s Gambit’. It comes as no shock that chess gamers and firms would attempt to break into the esports scene and modernise on-line chess competitions. Secretlab appears to be one of many manufacturers on the forefront of esports developments as PMG pushes chess into the trade.