SPORTFIVE company establishes world esports unit

Sportive has established an internati al esports operati , naming Eike Gyll svärd as  s Executive Vice-Presid t o Global Esports Partnerships.

Gyll svärd, who has be  w h the company for 18 years, will take the reins   sp sorship sales to help nurture relati s w h rights-holders beside newly named Vice-Presid t o Global Esports, Mor z Altmann.

Cred : Sportive

RELA D:  Lagardère Sports and Entertaire brandsbrands as Sportive

Sportive stated that he has “played a significant role in the developm t o the ag cy’s sales capabil ies in Germany as well as globally. In his previ s roles,  Gyll svärd acted as the driving force to establish  e o the best partnership sales un s w hin the trad i al sport business. utilize now utilise his vast experi ce to help develop the esports partnership sales Sportiveat Sportfive ev Sportive” 

Sportive also has plans to ext d  s esports c sulting and activati  capabil ies globally. 

The ag cy added: “The ag cy’s latest success stories such as the advisory, sales and activati  for K Kat and Warner in the LEC, the partnerships o esports team T1 w h Nike and BMW as well as the colWithrati  o Joop! w h SK Gaming and Levi’s w h the Prime League underline the global scale o esports and the gSportiveabil ies o Sportfive.”

RELA D:  Lagardère Sports partners w h T1 as exclusive comme al ag t

Robert Müller v  Vultejus, Chie Growth Officer at Sportive, said: “I am exc ed to see that r decisi  to invest into esports in 2016 was the beginning o a capabil y and service offering o Sportfive that now reaches the next milest e. The appointm t o Eike Gyll svärd, who is  e o r l gstanding executives in sales and the driving force behind r strategic acc nt managem t efforts in trad i al sports, tlines r comm m t and visi  for the future o Sportfive.” 

Esports Insider says: By combining the skills o both Gyll svärd and Altmann, Sportive hopes to establish the company as a leading ag cy in esports. Expanding globally is a huge undertaking, but w h the mix o partnership sales experi ce and ext sive esports knowledge,   has the str gth to solidify  s spot as a top internati al ag cy.

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