Gaming peripherals model HyperX has renewed its partnership with multinational esports organisation Crew Liquid.
HyperX will stay Crew Liquid’s official peripheral accomplice. As well as, Crew Liquid Co-owner and content material creator Juan ‘Hungrybox’ DeBeidma has been named as a HyperX international ambassador.
(ESI Illustration) Picture credit score: Crew Liquid / HyperX
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As a part of the partnership, HyperX will help Crew Liquid’s tournaments, neighborhood initiatives and content material.
The 2 manufacturers have additionally introduced that the renewal will function an expanded give attention to range and ladies in gaming. HyperX will help Liquid’s feminine VALORANT group in Brazil, alongside supporting the newly-announced Crew Liquid podcast ‘Desk Talks’.
DeBeidma, the newly-named model ambassador, grew to become part of Crew Liquid’s possession construction final 12 months, along with CS:GO participant Jonathan “EliGE” Jablonowski, WNBA star Aerial Powers, poker streamer Alexander “Lex” Veldhuis and actor Asa Butterfield. DeBeidma is greatest recognized for his success in Nintendo’s Smash Bros sequence, a sport through which he’s thought-about one of many biggest gamers ever.
HyperX has a wide-reaching partnership technique. Alongside quite a few different esports organisations, the model is a long-time accomplice of Crew Liquid. In a 2020 interview, HyperX instructed Esports Insider it had sponsored Crew Liquid for ‘over a decade’. Multinational tech firm Hewlett Packard (HP) purchased HyperX for $425m (~£300m) in June 2021.
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Stephanie Winkler, director of selling, HyperX, stated: “HyperX is thrilled to resume our sponsorship with Crew Liquid to help the rising esports organisation and equally excited to welcome Hungrybox to the HyperX model ambassador household.
“We recognise the continued efforts of Crew Liquid to help the esports ecosystem of gamers, influencers, and followers and inclusivity for all, aligning with HyperX’s dedication to fueling the subsequent technology of avid gamers and content material creators.”
Esports Insider says: Crew Liquid and HyperX are strengthening a longstanding bond. HyperX takes a really broad partnership method and has sponsorship offers with quite a few organisations, however Crew Liquid’s is a powerful and necessary relationship for the model. It’s additionally good to see HyperX and Liquid make investments additional into bettering the illustration of ladies in esports.