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Kambi Group acquires esports information agency Abios for as much as £22m

Sports activities betting service supplier Kambi Group has introduced the acquisition of esports information and expertise firm Abios for SEK150m (~£12.57m) in money.

As well as, as much as SEK120m (~£10.05m) might be paid in earnouts associated to product improvement and Abios’s ‘future revenge performances’. Consequently, the acquisition may finally whole SEK270m (~£22.63m).

Pictured: Abios co-founders CTO Anton Janér (left), and CEO Oskar Fröberg (proper). Picture credit score: Abios

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Since its launch in 2013, Abios has supplied information, odds and visualisation companies to sports activities betting operators corresponding to Kindred Group, LeoVegas Group and Pinnacle Sports activities. In accordance with the discharge, the info firm generated SEK18m (~£1.5m) in income final 12 months. 

It has been revealed that regardless of being bought by a sports activities betting supplier, Abios will proceed to offer its companies to each Kambi and non-Kambi prospects.

ESI spoke to Kambi Group’s COO Erik Lögdberg to debate how the acquisition happened and its significance to the corporate. 

Lögdberg stated: “Earlier this 12 months we began speaking to Abios and we noticed that this really might be a extremely good alternative. It (esports information) remains to be fairly early days however we actually related with the folks which are within the organisation. We may see how we may complement one another in so many areas between conventional sports activities and esports.”

As well as, Lögdberg highlighted that the acquisition was in keeping with Kambi Group’s technique to pursue each natural and acquisitive progress alternatives as a result of firm’s sturdy web money place. 

He continued: “For a few years now now we have been all for strengthening our enterprise, via M&A…. So we’ve been actively all the varied components of our present operation the place there might be fascinating alternatives.

“We clearly have been dipping our ft into esports betting for fairly a number of years, and we’ve been capable of take it someplace. Now we have reached an honest quantity, however what we see available in the market is that this might be so a lot better.”

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Abios’s CEO Oskar Fröberg and CTO Anton Janér will stay of their management roles following the acquisition.

On the acquisition, Fröberg commented: “Having constructed a powerful relationship over a few years, we consider Kambi to be the optimum companion for Abios. Not solely do they belief in our folks and capabilities, however we share the identical values and long-term imaginative and prescient. 

“The chance in esports is as compelling as ever and we stay up for exchanging information with Kambi and including their expertise and muscle energy to our entrepreneurial nature.”

Esports Insider says: It is a vital deal for Kambi Group because the agency appears to strengthen its place inside esports. By securing a knowledge supplier the sports activities betting agency is not going to solely have the ability to bolster its personal properties, however present companies to different corporations seeking to utilise esports information.

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