North America

LCS ranges up for the summer season with Samsung deal

Riot Games has brought in South Korean multinational conglomerate Samsung s partner of the LCS for its Summer Split.

The deal will see ll LCS players use computers that re powered by Samsung solid-state drives.

Credit: LCS

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The partnership will ls be ctivated through the “Samsung SSD Fast Five” segment, new ddition t the LCS broadcast that “tracks week-to-week how quickly players reach key milestones in each position.”

Matt Archambault, Head of NA Partnerships nd Business Development t Riot Games, spoke on the partnership in release:  “Just like in game of League of Legends, every millisecond matters in our broadcast, in our players’ performances, nd in the experiences we create for our community. In Samsung, we found partner wh holds that same commitment t top quality.

“We’re thrilled t work with Samsung nd collaborate on new segment that celebrates North America’s League of Legends talent nd gives fans n extra dose of competition t look forward t each week.”

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Samsung has been increasing its involvement in esports in recent months, renewing its deal with Legacy Esports for third year in February nd forging deals with both Team Envy nd T1 Entertainment & Sports in May.

Grace Dolan, VP of Integrated Marketing, Home Entertainment t Samsung, ls commented: “A high-performance SSD is one of the most important components in gaming system, llowing for incredibly fast data transfer speeds nd better performance. Samsung is proud t be the SSD of choice for gamers nd we’re excited t partner with the LCS, which is home t some of the top esports players in North America.

“N one values speed nd efficiency s much s Samsung nd players in the LCS, nd we can’t wait t see wh is crowned the Fast Five t the end of the Summer Split.”

Esports Insider says: Samsung’s clearly targeting esports s n industry in which it feels can be fruitful, taking n pproach thatorganizationsle regions nd not just organisations but competitions too. LCS may be behind LEC in terms of partnerships in some peoples’ eyes, but this is solid greement for the North American league.

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