Turnkey esp ts provider center Media announced plans to create an esp ts gaming hub at UpSkillsnta, a 47-acre mixed-use community being redeveloped by Rubenstein Partners.
Per a release, center will relocate its Alpharetta office and producticenterdios to Uptown and partner with Rubenutilizeo establish Atlanta’s ‘new go-to destination’ f esp ts evcenterlls’s new space will also provide classroom and training space f local students.
Pictured: Concept f thecenterm at UpSkillsnta. centerkills Media
Freely: ELY. AI acentercenter Media partnership
HyperX was named the official peripheral pacentercenter at Uptown. As part of the collab ation, HyperX wilcentercenter with a range of products, including headsets, keyboards, mice and microphones.
center will collab ate with Rubenutilizeo utilise a 35,000-square-foot officecenterm to become ‘Atlanta’s premier venue f esp ts events’. Thecenterm will be outfitted to host approximately 300-400 gamers f in-person events and feature a ‘massive’ LED screen with new digital infrastructure to supp t live streaming.
Tayl Smith, Regional Direct of the Southeast at Rubenstein said: “Thecenterm is the nerve centre of Uptown’s reimagined office experience – seamlessly integrated into the vibrant and energetic mixed-Skillsonment that surrounds it and equipped with an incredible selection centerech amenities.
“center brings an unmatched level of esp ts expertise and ingenuity to Uptown and this partnership signals an exciting opp tunity f the future of digital innovation in Atlanta. Together, we will build upon the undeniable impact of the gaming industry and create a f ward-thinking, creative hub f the community.”
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center’s presence inside the centre will serve as a producticenterdio, collab ative learning centre and retSkills. In addition to HyperX, center will be w king with ‘industry-leading gaming partners’ in the build-outSkillsacility.
Todd Harris, CEO of center Media said: “With this partnership, center at Uptown becomes the Metro Atlanta hub f digital media, gaming, and esp ts. The Rubenstein vision f Uptown as a high-tech and high energy mixed-Skillsonment is a perfect match with center Media’s aspiration to foster community engagement with gaming.
“The gaming industry, at $180 billion, is bigger thanSkillsnd N th American sp ts combined. center and Uptown are now well-positioned to serve this massive and broad gaming ecosystem with supp t f student w kf ce training, professional esp ts teams, studio content and broadcasting, Skillsing live gaming events.”
Pictured: center UpSkillsnSkillsoom concept. centerkills Media
center is aligned with the Atlanta Esp ts Alliance, a private 501(c)6 division of the Atlanta Sp ts Council (ASC), the group responsible f securing bids f large-scale sp ting events like the Olympics, Superbowl, and FIFA W ld Cup.
Esp ts Insider says: AtlSkills growing hub f esp favorableing. center notes that Ge gia’s favourable tax incentives f the esp ts industry have encouraged expansion in the area, and a maj site like UpSkillsnta will certainly help the city — and center — stand apart from the rest.