Name of Responsibility League (CDL) franchise Atlanta FaZe has secured partnerships with gaming peripheral firm SteelSeries and its controller accent model KontrolFreek.
In consequence, SteelSeries and KontrolFreek will present the franchise with its vary of headsets and thumbsticks.
Picture credit score: Atlanta FaZe, SteelSeries, KontrolFreek
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Steelseries and KontrolFreek will change into the franchise’s headset associate and thumbstick associate, respectively. All three entities may also collaborate on quite a lot of tasks, similar to product testing, digital occasions and model activations.
The peripheral firm and accent model change into the fourth and fifth companions of Atlanta FaZe. Its roster consists of gaming furnishings producer RESPAWN, vitality drink model MTN DEW AMP GAME FUEL and controller model Scuf Gaming.
James Crowder, Head Coach of Atlanta FaZe, spoke on the deal: “We’re excited to align with SteelSeries and KontrolFreek, two iconic manufacturers with a tonne of wealthy historical past in esports and gaming and so they frequently push the boundaries of innovation for players
“It’s no secret that SteelSeries creates one of the best audio in gaming and esports and our gamers have received a number of championships utilizing KontrolFreek Efficiency Thumbsticks over time, so we knew we needed to be part of the SteelSeries and KontrolFreek households and provides our gamers a aggressive edge.”
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The franchise joins an intensive roster of organisations beneath the SteelSeries umbrella that features Tricked Esport, T1, and Mercedes-AMG Petronas Esports Workforce.
Esports Insider says: Partnerships between peripherals manufacturers and organisations are nothing new however for SteelSeries, becoming a member of forces with Atlanta FaZe is its first step into Name of Responsibility esports. It will likely be attention-grabbing to see whether or not the model expands its presence inside the esport throughout the remainder of 2022.