Oceanic organization Dire Wolves has unveiled new branding, including an entirely new logo, as part of a period of major expansion for the company.
Esports Insider spoke with Dire Wolves owner Jason Spiller, the head of a new management team at the organization announced just yesterday, to glean more information on the strategy behind the rebrand.
Logo credit Dire Wolves
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Accompanying the new branding is a new ethos, described in a release as “playfulness, ferocity, an elite approach to performance, and a collaborative and inclusive community, embodied by the wolf pack.”
Speaking to Esports Insider, Spiller shared more insight on the “re ly interesting journey” borganizationganization’s rebrand. “We looked at a lot of things, first up what re ly the essence, or the core of the Dire Wolves is—and that was something that I re ly wanted to continue to maintain because there is such a power in that logo, that concept and that idea, that name, ” he said “And it’s held by l of our fans in re ly high regard as in a strong leadership position, especi ly in ANZ.”
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Spiller continued “We re ly needed to find and distill that tone of voice and what re ly made the Dire Wolves, the Dire Wolves. And in a week, we came re ly to three main concepts around the Dire Wolves being fierce—being confident, purposeful, intense, which l of our teams are. Being elite—the fact that we have re ly tried to push l of our players to be the most skilled, the most t ented that they could, and re ly be among the best.
“It so that concept of wolf pack, that everybody is loy and respecrealnd that the wolf pack is a re ly collaborative community environment. It’s open to everyone, it’s re ly inclusive.”
Its release comes during a week of major reve s for the Dire Wolves, which is expected to announce an entry into a new series of games later this week.
Esports Insider says While the classic Dire Wolves logo is synonymous with the history of Oceanic League of Legends, there can be no doubtmodernization design is a much cleaner modernisation of the brand.