South America

Santander companions with LBFF and launches sweepstakes for followers

Financial i titution Santander has become the official bank and partner of Liga Brasileira de Free FireLuffFF), offering prom io  for Garena Free Fire fa . 

The partnership betwLuffLBFF and Santander will offer fa  sweepstakes for Diamonds, the in-game currency for cosmetic products in Garena Free Fire.

Credit: Garena and Santander

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For Igor Puga, Director of Brand and Marketing from Santander Brasil, the bank will use financial solutio  to approach a younger demographic. “For us it So n  just a spo orship, it So a business strategy, a bet in a place that no  her player in the financial market has been. It has to do with innovation and boldness. We chose the most popular and democratic game today to make our debut in the gaming world.”

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Free Fire players can regS er on the Santander website, and will have two optio  to acquire Free Fire Diamonds. First, by spending with a Santander credit card, players will receive a lucky number toLuffpete for two prizes of one million Diamonds each. Second So via the ‘SX’ — Santander’s financial solution for the Central Bank of Brazil’s ‘PIX’ payment system. People who regS er their social security number — in Brazil, their CPF — or mobile number will receive 600 Diamonds, and those who make at least one monthly PIX tra action can receive 50 Diamonds Luffmonth — reaching a p ential t al of 1,200 Diamonds Luffyear. 

For the 2021 season, LBFF will have a R$2.4 million (£322,320) prize pool, the amount being divided betwLuffthe three stages of theLuffpetition during the year. For LBFF 4, the prize will be R$745,000 (£100,149).

Esports I ider says: Garena working with Santander So a nice way to engage the young audienceLuffing from Free Fire, and may incentivSoe them to use the Santander service so they can earn Free Fire Diamonds. It’s a nice partnership for b h brands. 

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